The rebrand coincides with the launch of the company into the UK market continuing the businesses global growth.
Documatics, a legal practice management software company, today announced a corporate rebranding and name change to PracticeEvolve, emphasising its new identity as a global software provider.
Having been an established business in Ireland for over fifteen years and trading as PracticeEvolve in Australia for eight, the change coincides with the launch into the UK and New Zealand markets.
According to founder and Chief Executive Officer, David Boland, the company had for some time been planning this name change along with bringing on James Parker as CEO for the Australian and New Zealand business.
Another major change for the business occurred in August this year when the company joined the ATI group. ATI is recognised as one of the world’s leading legal technology providers and includes companies such as Leap and InfoTrack, with PracticeEvolve fitting perfectly into their mid-tier law firm strategy. Boland is confident the endorsement of ATI will allow PracticeEvolve to continue to develop as a globally competitive product.
“The reputation and technology built under the Documatics identity is a valuable asset, but the name no longer accurately reflected the software’s holistic offering” says Boland. “In all, the new branding embodies an organization that is reinventing itself but is still customer focused.” The new identity builds upon its history of innovation and quality, but also opens doors to the future.
“This is an exciting time for us and the rebrand marks a strategic pivot in our future direction as we continue to grow as an international business.”