Welcome to our on-demand webinar: “The Art of Modern Law Firm Strategy: Mastering Purpose, Positioning & Pricing.” With a 95% approval rating from our live attendees, this session promises valuable insights for you to watch at your convenience.
In this session, you’ll discover:
- Purpose Analysis: Why your firm exists and who really cares?
- Strategic Sacrifice: Why the best firms say “no” more than “yes”.
- Differentiation over Superiority: Why being different beats being better.
- Client Conundrum: Why bad clients drive out good clients.
- The Price of Position: Aligning your pricing strategy with your firm’s positioning.
For additional resources, John recommends the following:
- “Start With Why” by Simon Sinek – Visit Website
- “Positioning For Professionals” by Tim Williams – Visit Website
- “Time’s Up” by Ron Baker & Paul Dunn – Visit Website
- The VeraSage Institute – Visit Website
- “Ditch The Billable Hour! Implementing Value Pricing in a Law Firm” by Shaun Jardine – Learn More
- “10 Tips & Traps In Making The Move to a Value Pricing Model” by John Chisholm – Read More
Watch the on-demand session today for practical tips on how to refine your firm’s focus, select your clients more judiciously, and align your pricing with your firm’s positioning.
About John
John Chisholm, a third-generation lawyer with extensive leadership experience in Australian law firms, founded his consultancy in 2005. His practice focuses on helping professional firms worldwide adopt innovative business models and mindsets, particularly transitioning to value based pricing. His first-hand experiences as a practicing lawyer have shaped his approaches to overcoming traditional industry challenges.
John holds prestigious positions as a Senior Fellow of the VeraSage Institute, a Fellow of the College of Legal Practice Management (US), and has served as an Adjunct Professor of Law at La Trobe University Law School (2018-2021) and a Distinguished Fellow at the Centre For Legal Innovation (2019-2020).
About John Chisholm Consulting
Established in 2005, John Chisholm Consulting assists motivated professionals who genuinely want to make a difference and maximise the wellbeing of their people, their firm’s performance & their relationships with their clients, by transforming to a totally different and better business model and mindset.
